The Amazing Lesson in Philanthropy on Earth Day

The Amazing Lesson In Philanthropy On Earth Day

For nearly 20 years I’ve worked to advance the missions of nonprofit organizations. I’ve worked in different fields, from education, healthcare, faith-based and social services raising money to change lives.  Having the opportunity to impact the lives of those in need of the many services provided was a blessing.

That’s why I’m excited about today! Today is Earth Day, and we all have an opportunity to make a difference and enjoy a great movie! The Disneynature documentary Born in China released yesterday, will benefit the World Wildlife Fund through the Disney Conservation Fund, with a minimum donation of $100,000 during opening week. 

Photo Credit: Disneynature

Born in China is a great film capturing its characters – a mother panda raising her cub, a family of adorable monkeys, and a female snow leopard raising two kittens in real-life conditions.  The movie takes you on a journey into China for more than a year, documenting the challenges of the three animals’ families’ ability to survive. 

Photo Credit: Disneynature

Funds raised from Born in China will focus on improving landscape connectivity by increasing protected areas, establishing and restoring key wildlife corridors, improving management of protected areas, and establishing a biodiversity monitoring platform, including panda, snub-nosed monkeys and other flagship endangered species. The plan will also further work with communities toward more sustainable livelihoods and efficient rural energy, enhancing protection of these vibrant landscapes.[i]

Photo Credit: Disneynature

For nearly 60 years the World Wildlife Fund has worked in collaboration with existing conservation groups and bring substantial financial support to the conservation movement on a worldwide scale.  You can help further their mission by going to see Born in China this week, and getting directly involved with the organization.  Here are a few ways to help:

  • Make A One-Time Donation: Support the World Wildlife Fund’s global conservation efforts by becoming a member and making a one-time donation.
  • Adopt An Animal: Help save the world’s most endangered animals from extinction with a symbolic adoption.
  • Renew Your Membership: Make a monthly donation to help save endanger species, protect wild habitats and address global threats.
  • Become A Partner In Conservation: Commit to an annual contribution of $1,000 or more and receive special privileges.

Born in China gives us an opportunity to teach our children a lesson in philanthropy.  We can use this amazing film to help our kiddos understand that philanthropy is not just for adults or for the wealthy, but anyone attempting to improve the conditions of the world is a philanthropist.

Are you teaching your children about philanthropy? You may not be passionate about the World Wildlife Fund, and that’s ok – but please go see the movie, it’s fantastic!  However, I encourage you to find a cause and get your family involved in giving back.  Please share how you and your family practice philanthropy or how you’d like to. I want to hear from you!!





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  1. It’s nice that we have a film like this that kids can watch. It’s good to get them involved in helping the environment since we’ll be leaving it all to them in the long run.

  2. I have heard a lot about this film. I am excited to see it. It’s great to bring awareness to people and entertainment is a great way to do it!

  3. We do discuss it regularly. If it’s a natural part of their childhoods, they’ve already got a head start when they grow up.

  4. I know we still have to teach our children about philanthropy. I think we forget sometimes to teach and look at the big picture with them. We are concentrating mostly on small mundane tasks with them, yet it is so important to teach them these healthy values. Looking forward to watching this new movie, and hope the donations go towards animal conservation efforts.

  5. I had no idea about this film or its efforts to contribute money! So thanks for sharing and we will definitely take the kids to go see it!

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