What Moms Can Do To Generate Income During The Pandemic-Induced “Shecession”

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Have you lost your job or income due to the coronavirus or have chosen to stop working to care for your children?  If so, you are not alone. According to NPR, women accounted for 55% of the coronavirus-induced job losses that occurred in April.

While this is largely because women are more likely to work in sectors that were hit the hardest by COVID-19.   This is also due to the fact that mothers have managed childcare, homeschooling, and household chores during the pandemic. Some experts are even calling the current economic downturn a “shecession” — with women of color being hit the hardest.


Perhaps your main focus is to find a new job or income that allows you to work from home. However, it’s also important to set aside time each day to practice self-care as a way to offset stress. To give extra love to your mind and body, here’s a list of free self-care ideas.  These will be handy as you look for jobs that will provide you with the flexibility you need amid COVID-19. For some tips on finding a job that will allow you to generate income from home, read on!

Explore Online Job Opportunities

Whether you’ve quit your job to stay home with your kids or you’ve been laid off, there are so many different online work opportunities to be explored. Several potential work-at-home jobs include the following:

  •  Blogging
  • Copywriting, proofreading, and editing
  • Web or graphic design
  • Online tutoring
  • Affiliate marketing
  • Website testing

Forbes recommends using websites like FlexJobs, Remotive, Remote.co, and Outsourcely to find work-from-home positions.  They feature positions in writing, marketing, web development, data entry, and customer service.  You could also use traditional job search engines like Indeed, LinkedIn, Google, and LinkUp to find what you’re looking for.

Start Your Own Business

In addition to working online, you could start your own business if you have a unique idea you’d like to pursue. A variety of small business grants are available to women entrepreneurs — including federal programs, local business grants, and private grant opportunities. Plus, the U.S. Small Business Administration (SBA) has some tips and resources on its website to help you obtain the training, funding, and knowledge you need to get the ball rolling.

 When starting a small business, you’ll need to determine whether you’re going to structure your business as a sole proprietorship, limited liability company (LLC), partnership, or corporation. LLCs are a great option for many business owners, as they provide you with tax advantages, flexible taxation, and protection from personal liability. If you’ll be freelancing, however, a sole proprietorship is also worth considering.

Form Your Business

Additionally, limited liability companies are easier to establish than corporations — and you can typically form an LLC without hiring a lawyer. To avoid costly legal fees, you can use an online service to file your Certificate of Formation with the state in which you live or you can submit the necessary paperwork yourself. Since requirements vary by state, you will want to check your local rules and regulations before getting started.

After forming your small business, it’s important to create a marketing plan.  One that will get your business in front of your target audience and help you to achieve success as a business owner. When writing your marketing plan, be sure to identify your goals, target market, and budget. Plenty of free marketing opportunities are available amid COVID-19, so don’t be afraid to explore those as well.

There’s no doubt that the pandemic-induced “shecession” has been challenging.  However, there are some things moms can do to generate income from home throughout the remainder of COVID-19. Working online or starting a small business of their own, coronavirus can’t stop moms from furthering their careers, achieving their goals, and leaving a positive impact on the world!

If you are interested in becoming a mompreneur, please register for my class.

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LaToyia, The Motivated Mom


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